Libraries and web analytics: a privacy matter

  • Ramiro Federico Uviña CeDInCI / Universidad Nacional de San Martín
DOI: https://doi.org/10.34096/ics.i33.1906
Keywords: Web Analytics, Libraries, Privacy, Google Analytics, Piwik

Abstract

This paper describes the current web monitoring techniques, emphasizing on how these tools handle the data privacy, with the purpose of establishing guidelines for the adoption of web analytic tools in libraries. Hereby, it presents a comparative analysis of privacy in web analytic software: Google Analytics and Piwik, concluding that libraries aware of privacy matters should use Piwik before Google Analytics, for the blurry Google privacy policies.

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Published
2015-12-01
How to Cite
Uviña, R. F. (2015). Libraries and web analytics: a privacy matter. Información, Cultura Y Sociedad, (33), 105-112. https://doi.org/10.34096/ics.i33.1906
Issue
No 33 (2015): Diciembre
Section
Professional interest

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