Adaptation of the book industry in Spain to technological change. Past, present and future of digitization

  • Marta Magadán Díaz Universidad Internacional de La Rioja
  • Jesús I. Rivas García Universidad Internacional de La Rioja
Keywords: Digitalization, Publishing industry, Innovation, Print on demand, Business model, Digital content, ePublishing, e-book, Spain

Abstract

The main goal of this paper is to analyze how technological change affects the Spanish publishing industry and how it is adapting to the new digital environment. This work provides an averview of the situation of the Spanish publishing sector through the collection of data, mainly from secondary sources of information, both public and private, from 1996 to 2017, that involved the review of a large number of documents from different sources, the analysis of data obtained, and the generation of a time series allowing us to glimpse the state and evolution of digitalization in the Spanish publishing industry throughout these last twenty years. The paper refers to the new business models emerging as a result of digitization to, finally, close with some conclusions and limitations of the research. This study is not trying to be just a journey through the past, present and future of the spanish book industry in Spain, but it pretends to be the first step to continue investigating these and other aspects in a deeper way.

Downloads

Download data is not yet available.

Author Biographies

Marta Magadán Díaz, Universidad Internacional de La Rioja
Doctora en Administración de Empresas por la Universidad de Oviedo.Porfesora e investigadora en la Universidad Interancional de La Rioja
Jesús I. Rivas García, Universidad Internacional de La Rioja
Doctor en Economía por la Universidad de Oviedo.Porfesor e investigador en la Universidad Interancional de La Rioja

References

Afuah, Allan y Christopher Tucci. 2000. Internet business model and strategies. New York: Mc Graw Hill.

Amit, Raphael y Christoph Zott. 2001. Value creation in e-Business. En Strategic Management Journal. Vol. 22, no. 6, 493-520. https://doi.org/10.1002/smj.187

Benghozi, Pierre-Jean and Elisa Salvador. 2016. How and where the R andD takes place in creative industries? Digital investment strategies of the book publishing sector. En Technology Analysis and Strategic Management. Vol. 28, no. 5, 568-582. https://doi.org/10.1080/09537325.2015.1122184">https://doi.org/10.1080/09537325.2015.1122184">https://doi.org/10.1080/09537325.2015.1122184>

Bockstedt, Jesse, Robert J. Kauffman y Frederick Riggins. 2006. The move to artist-led on-line music distribution: a theory-based assessment and prospects for structural changes in the digital music market. En International Journal of Electronic Commerce. Vol. 10, no. 3, 7-38.

Bugge, Markus. 2011. Creative distraction: lack of collective learning in adapting to online advertising in Oslo, Norway. En Industry and Innovation. Vol.18, 227-248. https://doi.org/10.1080/13662716.2011.541106">https://doi.org/10.1080/13662716.2011.541106">https://doi.org/10.1080/13662716.2011.541106>

Carolan, Simon y Christine Evain. 2013. Self-publishing: opportunities and threats in a new age of mass culture. En Publishing Research Quarterly. Vol. 29, no. 4, p. 285–300. https://doi.org/10.1007/s12109-013-9326-3">https://doi.org/10.1007/s12109-013-9326-3">https://doi.org/10.1007/s12109-013-9326-3>

Carreiro, Erin. 2010. Electronic books: how digital devices and supplementary new technologies are changing the face of the publishing industry. En Publishing Research Quarterly. Vol. 26, 219-235.

Cavalcante, Sérgio; Peter Kesting y John Ulhøi. 2011. Business model dynamics and innovation. (re)establishing the missing linkages. En Management Decision. Vol. 49, no. 7-8, 1327-1342. https://doi.org/10.1108/00251741111163142">https://doi.org/10.1108/00251741111163142">https://doi.org/10.1108/00251741111163142>

Clark, Dennis; Susan Goodwin, Todd Samuelson y Catherine Coker. 2008. A qualitative assessment of the Kindle e-book reader: results from initial focus groups. En Performance Measurement and Metrics. Vol. 9, no. 2, 118-129. https://doi.org/10.1108/14678040810906826">https://doi.org/10.1108/14678040810906826">https://doi.org/10.1108/14678040810906826>

Cordón, José Antonio; Julio Alonso y Helena Martín. 2010. Electronic books: the third wave of the digital revolution. En Anales de Documentación. Vol. 13, 53-80.

Currah, Andrew. 2006. Hollywood versus the Internet: the media and entertainment industries in a digital and networked economy. En Journal of Economic Geography. Vol. 6, 439-468. https://doi.org/10.1093/jeg/lbl006">https://doi.org/10.1093/jeg/lbl006">https://doi.org/10.1093/jeg/lbl006>

Dess, Gregory y Donald Beard. 1984. Dimensions of organizational task environments. En Administrative Science Quarterly. Vol. 29, 52-73. https://doi.org/10.2307/2393080">https://doi.org/10.2307/2393080">https://doi.org/10.2307/2393080>

Dewar, Robert y Jane Dutton. 1986. The adoption of radical and incremental innovations: An empirical analysis. En Management Science. Vol. 32, no. 1, 1422-1433. https://doi.org/10.1287/mnsc.32.11.1422">https://doi.org/10.1287/mnsc.32.11.1422">https://doi.org/10.1287/mnsc.32.11.1422>

Donoughue, Peter. 2010. Beyond the fear of cannibalisation will the book publishing industry survive the digital revolution?. En Logos. Vol. 21, no. 3, 167-178. https://doi.org/10.1163/095796511X560060">https://doi.org/10.1163/095796511X560060">https://doi.org/10.1163/095796511X560060>

Ettlie, John. 1995. Product-process development integration in manufacturing. En Management Science. Vol. 41, no.7, 1224-1237. https://doi.org/10.1287/mnsc.41.7.1224">https://doi.org/10.1287/mnsc.41.7.1224">https://doi.org/10.1287/mnsc.41.7.1224>

Ettlie, John; William Bridges y Robert O'Keefe. 1984. Organization strategy and structural differences for radical versus incremental innovation. En Management Science. Vol. 30, no. 6, 682-695. https://doi.org/10.1287/mnsc.30.6.682">https://doi.org/10.1287/mnsc.30.6.682">https://doi.org/10.1287/mnsc.30.6.682>

Ettlie, John y Henr Stoll. 1990. Managing the design-manufacturing process. McGraw-Hill College.

Evans, David. 2008. The economics of the online advertising industry. En Review of Network Economics. Vol. 7, 359-391. https://doi.org/10.2202/1446-9022.1154">https://doi.org/10.2202/1446-9022.1154">https://doi.org/10.2202/1446-9022.1154>

Fabling, Timoth. 2017. Introducing remote printing into the publishing industry of a small, remote economy: The case of New Zealand. Doctoral dissertation, University of Wellington. http://hdl.handle.net/10063/6208">http://hdl.handle.net/10063/6208">http://hdl.handle.net/10063/6208>

Gaigher, Susan. 2012. Digital publishing in the South African trade sub-sector: lessons to learn from disruptive technology, Doctoral dissertation, University of Pretoria. http://hdl.handle.net/2263/32784">http://hdl.handle.net/2263/32784">http://hdl.handle.net/2263/32784>

Gallagher, Kell 2014. Print-on-Demand: new models and value creation. En Publishing Research Quarterly. Vol. 30, no.2, 244-248.

Galuszka, Patryk. 2015. Music aggregators and intermediation of the digital music market. En International Journal of Communication. Vol. 9, 254-273.

Gordon, Linda; David Kung y Harold Dyck. 2008. Strategic use of e-commerce in the transformation of the publishing industry. En Communications of the International Information Management Association. Vol. 8, no. 4, 65-78.

Henderson, Rebecca y Kim Clark. 1990. Architectural innovation: the reconfiguration of existing product technologies and the failure of established firms. En Administrative Science

Quarterly. Vol. 35, no. 1, 9-30. https://doi.org/10.2307/2393549">https://doi.org/10.2307/2393549">https://doi.org/10.2307/2393549>

Hyatt, Shirle 2003. Judging a book by its cover: e-books, digitization and print on demand. En G. Gorman. The digital factor in library and information services. London: Facet Publishing. P. 112-132

Ho, Hui-Yi; Luh-Wang Wang y Hsueh-Ju Cheng. 2011. Authors, publishers and readers in publishing supply chain: the contingency model of digital contents production, distribution, and consumption. En Systems Engineering Procedia. Vol. 2, 398-405. https://doi.org/10.1016/j.sepro.2011.10.053">https://doi.org/10.1016/j.sepro.2011.10.053">https://doi.org/10.1016/j.sepro.2011.10.053>

Hoque, Faisal. 2000. E-enterprise, business models, architecture and componets. New York: Cambridge University Press.

Hracs, Brian. 2012. A creative industry in transition: the rise of digitally driven independent music production. En Growth and Change. Vol. 43, 442-461. https://doi.org/10.1111/j.1468-2257.2012.00593.x">https://doi.org/10.1111/j.1468-2257.2012.00593.x">https://doi.org/10.1111/j.1468-2257.2012.00593.x>

Kim, Jay; Larry Ritzman, W. C. Benton y David Snyder. 1992. Linking product planning and process design decisions. En Decision Sciences. Vol. 23, no.1, 44-60. https://doi.org/10.1111/j.1540-5915.1992.tb00376.x">https://doi.org/10.1111/j.1540-5915.1992.tb00376.x">https://doi.org/10.1111/j.1540-5915.1992.tb00376.x>

Lichtenberg, James. 2011. In from the edge: the progressive evolution of publishing in the age of digital abundance. En Publishing Research Quarterly. Vol. 27, no. 2, 101-112. https://doi.org/10.1007/s12109-011-9212-9">https://doi.org/10.1007/s12109-011-9212-9">https://doi.org/10.1007/s12109-011-9212-9>

Loebbecke, Claudia. 2010. The emergence of ebooks: just another media industry joining the converging digital world? An explorative study on user preferences and industry structure changes. Washington, DC, Telecommunications Policy Research Conference.

Longhi, Christian y Sylvie Rochhia. 2014. This will kill that? Dynamics of changes in the book industry. En Revue d'Économie Industrielle. No. 145, 121-154. https://journals.openedition.org/rei/5761">https://journals.openedition.org/rei/5761">https://journals.openedition.org/rei/5761>

Magadán, Marta. 2017. Cambio tecnológico e innovación en el sector editorial español: efectos organizativos. Tesis doctoral, Universidad de Oviedo. http://hdl.handle.net/10651/44590">http://hdl.handle.net/10651/44590">http://hdl.handle.net/10651/44590>

Mangematin, Vincent; Jonathan Sapsed y Elke Schüßler. 2014. Disassembly and reassembly on digital technology and creative industries. En Technological Forecasting and Social Change. Vol. 83, 1-9. https://doi.org/10.1016/j.techfore.2014.01.002">https://doi.org/10.1016/j.techfore.2014.01.002">https://doi.org/10.1016/j.techfore.2014.01.002>

Martin, Bill y Xuemei Tian. 2016. Books, bytes and business: the promise of digital publishing. New York: Routledge.

McAllister, David; Nancy McAllister y Steve Vivian. 2002. The impact of digital books upon print publishing. En IEEE 2002 International Symposium on Technology and Society (ISTAS'02). Social Implications of Information and Communication Technology. Proceedings (Cat. No.02CH37293). p. 150-154. https://doi.org/10.1109/ISTAS.2002.1013810">https://doi.org/10.1109/ISTAS.2002.1013810">https://doi.org/10.1109/ISTAS.2002.1013810>

McGrath, Rita Gunther. 2010. Business Models: A Discovery Driven Approach. En Long Range Planning. Vol. 43, 247-261. https://doi.org/10.1016/j.lrp.2009.07.005">https://doi.org/10.1016/j.lrp.2009.07.005">https://doi.org/10.1016/j.lrp.2009.07.005>

Morris, Langdon. 2009. Business Model Innovation: The Strategy of Business Breakthroughs. En International Journal of Innovation Science. Vol. 1, no.4, 191-204. https://doi.org/10.1260/1757-2223.1.4.191">https://doi.org/10.1260/1757-2223.1.4.191">https://doi.org/10.1260/1757-2223.1.4.191>

Øiestad, Sara y Markus Bugge. 2014. Digitisation of publishing: exploration based on existing business models. En Technological Forecasting and Social Change. Vol. 83, 54-65. https://doi.org/10.1016/j.techfore.2013.01.010">https://doi.org/10.1016/j.techfore.2013.01.010">https://doi.org/10.1016/j.techfore.2013.01.010>

Peng, Ying. 2016. Mobile and digitally-mediated publishing strategies in China: an overview of evolving business models. En Publishing Research Quarterly. Vol. 32, no. 3, 247-260.

Porter, Michael. 2001. Strategy and the Internet. En Harvard Business Review. Vol. 79, no. 3, 62-78.

Protogerou, Aimilia; Alexandra Kontolaimou y Yannis Caloghirou. 2017. Innovation in the European creative industries: a firm-level empirical approach. En Industry and Innovation. Vol. 24, no. 6, 587-612. https://doi.org/10.1080/13662716.2016.1263551">https://doi.org/10.1080/13662716.2016.1263551">https://doi.org/10.1080/13662716.2016.1263551>

Rayna, Thierry y Ludmila Striukova. 2016. From rapid prototyping to home fabrication: How 3D printing is changing business model innovation. En Technological Forecasting and Social Change. Vol. 102, 214-224. https://doi.org/10.1016/j.techfore.2015.07.023">https://doi.org/10.1016/j.techfore.2015.07.023">https://doi.org/10.1016/j.techfore.2015.07.023>

Rayport, Jeffrey y John Sviokla. 1995. Exploiting the virtual value chain. En Harvard Business Review. Vol. 73, no. 6, 35-51.

Sabatier, Lou Ann y Edward Fitzelle. 2011. Managing the progressive publishing company during market and technology transitions. En Publishing Research Quarterly. Vol. 27, 220-229.

Sánchez Tarragó, Nancy y Yuniar Díaz Álvarez. 2005. El sector editorial contemporáneo y las competencias profesionales. En Acimed. Vol. 13, no. 5, 1-5.

Senftleben, Martin; Maximilian Kerk, Miriam Buiten y Klaus Heine. 2017. From books to content platforms-new business models in the Dutch publishing sector. (January 16, 2017). Amsterdam: SSRN. http://dx.doi.org/10.2139/ssrn.2904116">http://dx.doi.org/10.2139/ssrn.2904116">http://dx.doi.org/10.2139/ssrn.2904116>

Shatzkin, Mike. 2008. Digital publishing in the US: driving the industry to vertical niches?. En Logos. Vol. 19, no. 2, 56-60. http://dx.doi.org/10.2959/logo.2008.19.2.56">http://dx.doi.org/10.2959/logo.2008.19.2.56">http://dx.doi.org/10.2959/logo.2008.19.2.56>

Teece, David. 2010. Business models, business strategy and innovation. En Long Range Planning. Vol. 43, no. 2-3, 172-194. https://doi.org/10.1016/j.lrp.2009.07.003">https://doi.org/10.1016/j.lrp.2009.07.003">https://doi.org/10.1016/j.lrp.2009.07.003>

Tian, Xuemei y Bill Martin. 2010. Digital technologies for book publishing. En Publishing Research Quarterly. Vol. 26, no. 3, 151-167.

Tian, Xuemei; Bill Martin y Hepu Deng. 2008. The impact of digitization on business models for publishing. En Journal of Systems and Information Technology. Vol. 10, no. 3, 232-250. https://doi.org/10.1108/13287260810916934">https://doi.org/10.1108/13287260810916934">https://doi.org/10.1108/13287260810916934>

Tushman, Michael y Philip Anderson. 1986. Technological discontinuities and organizational environments. En Administrative Science Wuarterly. Vol. 31, no. 3, 439-465. https://doi.org/10.2307/2392832">https://doi.org/10.2307/2392832">https://doi.org/10.2307/2392832>

Wischenbart, Rüdiger. 2016. The Global eBook Report. Vienna: Rüdiger Wischenbart Content and Consulting.

Zott, Christoph y Raphael Amit. 2007. Business model design and the performance of intrepreneurial firms. En Organization Science. Vol. 18, no. 2, 181-199. https://doi.org/10.1287/orsc.1060.0232">https://doi.org/10.1287/orsc.1060.0232">https://doi.org/10.1287/orsc.1060.0232>

Fuentes consultadas

» Fedecali. 2010. Comercio exterior del libro 2009. Madrid: Federación Española de Cámaras del Libro.

» Fedecali. 2011. Comercio exterior del libro 2010. Madrid: Federación Española de Cámaras del Libro.

» Fedecali. 2012. Comercio exterior del libro 2011. Madrid: Federación Española de Cámaras del Libro.

» Fedecali. 2013. Comercio exterior del libro 2012. Madrid: Federación Española de Cámaras del Libro.

» Fedecali. 2014. Comercio exterior del libro 2013. Madrid: Federación Española de Cámaras del Libro.

» Fedecali. 2015. Comercio exterior del libro 2014. Madrid: Federación Española de Cámaras del Libro.

» Fedecali. 2016. Comercio exterior del libro 2015. Madrid: Federación Española de Cámaras del Libro.

» Fedecali. 2017. Comercio exterior del libro 2016. Madrid: Federación Española de Cámaras del Libro.

» FGEE. 1998. Comercio interior del libro 1997. Madrid: Federación de Gremios de Editores de España (FGEE).

» FGEE. 1999. Comercio interior del libro 1998. Madrid: Federación de Gremios de Editores de España (FGEE).

» FGEE. 2000. Comercio interior del libro 1999. Madrid: Federación de Gremios de Editores de España (FGEE).

» FGEE. 2001. Comercio interior del libro 2000. Madrid: Federación de Gremios de Editores de España (FGEE).

» FGEE. 2002. Comercio interior del libro 2001. Madrid: Federación de Gremios de Editores de España (FGEE).

» FGEE. 2003. Comercio interior del libro 2002. Madrid: Federación de Gremios de Editores de España (FGEE).

» FGEE. 2004. Comercio interior del libro 2003. Madrid: Federación de Gremios de Editores de España (FGEE).

» FGEE. 2005. Comercio interior del libro 2004. Madrid: Federación de Gremios de Editores de España (FGEE).

» FGEE. 2006. Comercio interior del libro 2005. Madrid: Federación de Gremios de Editores de España (FGEE).

» FGEE. 2007. Comercio interior del libro 2006. Madrid: Federación de Gremios de Editores de España (FGEE).

» FGEE. 2008. Comercio interior del libro 2007. Madrid: Federación de Gremios de Editores de España (FGEE).

» FGEE. 2009. Comercio interior del libro 2008. Madrid: Federación de Gremios de Editores de España (FGEE).

» FGEE. 2010. Comercio interior del libro 2009. Madrid: Federación de Gremios de Editores de España (FGEE).

» FGEE. 2011. Comercio interior del libro 2010. Madrid: Federación de Gremios de Editores de España (FGEE).

» FGEE. 2012. Comercio interior del libro 2011. Madrid: Federación de Gremios de Editores de España (FGEE).

» FGEE. 2014. Comercio interior del libro 2013. Madrid: Federación de Gremios de Editores de España (FGEE).

» FGEE. 2015. Comercio interior del libro 2014. Madrid: Federación de Gremios de Editores de España (FGEE).

» FGEE. 2016. Comercio interior del libro 2015. Madrid: Federación de Gremios de Editores de España (FGEE).

» FGEE. 2017. Comercio interior del libro 2016. Madrid: Federación de Gremios de Editores de España (FGEE).

» Ministerio de Educación, Cultura y Deporte. 1997. Panorámica de la edición española de libros 1996. Análisis sectorial del libro. Madrid: Secretaría General Técnica.

» Ministerio de Educación, Cultura y Deporte. 1998. Panorámica de la edición española de libros 1997. Análisis sectorial del libro. Madrid: Secretaría General Técnica.

» Ministerio de Educación, Cultura y Deporte. 1999. Panorámica de la edición española de libros 1998. Análisis sectorial del libro. Madrid: Secretaría General Técnica.

» Ministerio de Educación, Cultura y Deporte. 2000. Panorámica de la edición española de libros 1999. Análisis sectorial del libro. Madrid: Secretaría General Técnica.

» Ministerio de Educación, Cultura y Deporte. 2001. Panorámica de la edición española de libros 2000. Análisis sectorial del libro. Madrid: Secretaria General Técnica.

» Ministerio de Educación, Cultura y Deporte. 2002. Panorámica de la edición española de libros 2001. Análisis sectorial del libro. Madrid: Secretaría General Técnica.

» Ministerio de Educación, Cultura y Deporte. 2003. Panorámica de la edición española de libros 2002. Análisis sectorial del libro. Madrid: Secretaría General Técnica.

» Ministerio de Educación, Cultura y Deporte. 2004. Panorámica de la edición española de libros 2003. Análisis sectorial del libro. Madrid: Secretaría General Técnica.

» Ministerio de Educación, Cultura y Deporte. 2005. Panorámica de la edición española de libros 2004. Análisis sectorial del libro. Madrid: Secretaría General Técnica.

» Ministerio de Educación, Cultura y Deporte. 2006. Panorámica de la edición española de libros 2005. Análisis sectorial del libro. Madrid: Secretaría General Técnica.

» Ministerio de Educación, Cultura y Deporte. 2007. Panorámica de la edición española de libros 2006. Análisis sectorial del libro. Madrid: Secretaría general Técnica.

» Ministerio de Educación, Cultura y Deporte. 2008. Panorámica de la edición española de libros 2007. Análisis sectorial del libro. Madrid: Secretaría General Técnica.

» Ministerio de Educación, Cultura y Deporte. 2009. Panorámica de la edición española de libros 2008. Análisis sectorial del libro. Madrid: Secretaría General Técnica.

» Ministerio de Educación, Cultura y Deporte. 2010. Panorámica de la edición española de libros 2009. Análisis sectorial del libro. Madrid: Secretaría General Técnica.

» Ministerio de Educación, Cultura y Deporte. 2011. Panorámica de la edición española de libros 2010. Análisis sectorial del libro. Madrid: Secretaría General Técnica.

» Ministerio de Educación, Cultura y Deporte. 2012. Panorámica de la edición española de libros 2011. Análisis sectorial del libro. Madrid: Secretaría General Técnica.

» Observatorio de la Lectura y el Libro. 2013. Panorámica de la edición española de libros 2012. Análisis sectorial del libro. Madrid: Secretaría General Técnica.

» Observatorio de la Lectura y el Libro. 2014. Panorámica de la edición española de libros 2013. Análisis sectorial del libro. Subdirección General de Documentación y Publicaciones. Madrid: Secretaría General Técnica.

» Observatorio del la Lectura y el Libro. 2015. Panorámica de la edición española de libros 2014. Análisis sectorial del libro. Madrid: Secretaría General Técnica.

» Observatorio de la Lectura y el Libro. 2016. Panorámica de la edición española de libros 2015. Análisis sectorial del libro. Madrid: Secretaría General Técnica.

Published
2019-04-16
How to Cite
Magadán Díaz, M., & Rivas García, J. I. (2019). Adaptation of the book industry in Spain to technological change. Past, present and future of digitization. Información, Cultura Y Sociedad, (40), 31-52. https://doi.org/10.34096/ics.i40.4996
Section
Articles