Videos musicales ambientados en cafeterías. Sugestión y autocuidado emocional durante la pandemia por el Covid-19
Resumen
En este artículo se aborda un fenómeno cultural, el de los videos musicales ambientados en cafeterías, que experimentó un auge considerable durante la crisis sanitaria originada por el Covid-19. Se trata de un material difundido, principalmente, a través de la plataforma YouTube, cuyo propósito es propiciar estados de máxima relajación, concentración y creatividad, mediante el estímulo de la ASMR (respuesta sensorial meridiana autónoma). Tras llevar a cabo una etnografía digital, se han observado las dinámicas de funcionamiento de los canales seleccionados y se han analizado las diversas estrategias creativas que se ponen al servicio de los objetivos mencionados. Finalmente, el artículo aborda el análisis de este fenómeno a la luz de diversos marcos teóricos que ayudan a ubicarlo en un contexto social de modelos de consumo neocapitalistas, individualizados y espectacularizados.Descargas
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