Vídeos musicais ambientados em cafeterias. Sugestão e autocuidado emocional durante a pandemia do Covid-19
Resumo
Este artigo aborda um fenómeno cultural, o dos vídeos musicais ambientados em cafeterias, que teve um incremento considerável durante a crise sanitária causada pela Covid-19. Trata-se de um material divulgado, principalmente, através da plataforma YouTube, que tem como objetivo promover estados de máximo relaxamento, concentração e criatividade, através da estimulação do ASMR (resposta sensorial meridiana autónoma). Após a realização de uma etnografia digital, foram observadas as dinâmicas de funcionamento dos canais selecionados e analisadas as diversas estratégias criativas que servem os objetivos acima mencionados. Por fim, o artigo aborda a análise deste fenómeno à luz de vários quadros teóricos que ajudam a situá-lo num contexto social de modelos de consumo neocapitalistas, individualizados e espetacularizados.Downloads
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